KEY SUCCESS
FACTORS:
Zeroing in on the key
value you can provide
to customers and
translating that into
an app.
Using the KISS
approach (= Keep it
Simple, Stupid) to
determine app
features and
executing them
perfectly.
The fishmonger brought fresh stone crab to the backdoor
one evening, so Chef Ben sent out a push notification
letting everyone know about his catch of the day.
The message went out 5pm and he was sold
out of crab by 7pm!
"
THE RESULTS:
Increase in ROI & Customers Retention
Installs Increased
Steadily to 2,800+
By adding a mobile app to the marketing portfolio, Benedetto's was able
to grow the business with 33% every year, for the last 3 years.
The simultaneous marketing endeavors, including quality emails,
powerful push notifications, and an exciting loyalty program, have
allowed Benedetto's to dramatically increase customer retention and
engagement. The restaurant also has over a 1000 loyal customers
actively using the loyalty program on a regular basis.
2,800+
1,000+
33%
Downloads
Loyalty Users
Growth Every Year
February
2016
February
2017
June
2016
October
2016
September
2015
3000
1500
0
Lynn Donohue is a Bizness Apps reseller, her most successful app
to date was built for Benedetto's Ristorante Italiano.
